February 17, 2022

The Value of Frictionless eCommerce Website Navigating

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In the end, friction-free is the way to be. Navigation is all about how easy people can navigate around the site and locate the information they're looking for , and then take action. The eCommerce shopping experience must be seamless so shoppers don't get lost in the process.

Well-defined Product Categories

The top navigation level should show the set of categories available on the site. Separate products into categories as well as subcategories that are logical. Labels for categories should be simple words that define the variety of items, which allows shoppers to browse the categories and immediately understand the meaning behind them. It's best to user-test site navigation as much as possible for the best e-commerce UX as it's a vital component of the site's success.

Product Search

Simply put, if buyers are unable to locate the item, they can't purchase it. So, build a search feature that can help customers easily find what they are searching for:

Make search ubiquitous

Set the search bar on every page, and at places that are familiar to you. The box should be visible easily recognizable and simple to use. The most popular positions for your search box are top left or the top middle of the page, or on the menu at the top.

Help with all types of questions

Searches must support every kind of query including product names, categories, and product attributes along with customer service related information. It's good to include a search query sample in the input field to inform shoppers about the usage of the various features. Many people have the question, is shopee safe? It is generally safe to use the Shopee application.

Create a search auto-complete function

Auto-complete capabilities make it easier for shoppers to find what they're seeking and can increase sales by suggesting things in the exact area they are doing research in.

Allow the sorting and filtering of results

Sort search results for shoppers in accordance with various parameters (best sellers, highest priced or lowest cost, product rating and the most recent product.) and eliminate items that do not fit within a particular segment.

Filtering Items

The more options are available the more options are available to pick. Aid shoppers in finding the best items by applying filters. This will allow them to filter their choices and move to the desired range straight away.

Item Quick Sight

"Quick view "quick view" reduces the time it takes for shoppers to identify the correct product by eliminating unnecessary page loads. Typically, product information are displayed as a modal windows over the viewed page. Be careful not to show all of the information about the product, instead, include a link directly to the main page to get all the information. Also, be sure to include a prominently positioned "Add to Cart" button and an "Save to Wishlist" functionality.

Unique Deals

Shoppers always look for special promotions, discounts, and most affordable deals. Advertise special offers so that customers know about them. Even if the price difference may not be that big the mental gratification savings creates an illusion of having a bigger hand.

eCommerce Product Page Design

for a great UX on eCommerce once shoppers have found the product they want, let them discover more about the product. Create a page for the product that provides an experience that has the same feel as the shopping experience you would experience in person as is feasible, providing lots of photos full descriptions, in-depth descriptions, and any other relevant information regarding the product. Let's take a closer review of what this means.

When shopping online, customers are unable to experience, feel or try out the product. Instead, everything is contingent on what they see on the internet. This is why providing photos that clearly showcase every aspect of the product is vital. Here's the checklist to help you create ideal product photos:

Use a white background. The background of product images should not interfere with the item itself. The best background is white because it allows the product to stand out and it can be used in almost every style and color scheme.

Utilize high-quality, large photos. High-quality images will sell your product. Images that are high-quality draw shoppers' attention and clearly show what they are buying. With large images, shoppers can take a closer look and zoom in on the product with great detail.


Posted by: DustiniSingleton at 06:02 AM | No Comments | Add Comment
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